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This is the fourth issue of a series of articles on coupons Design Guide – the release system.

《Design Guide for coupons (1): the overall framework of coupons design
《Guide for coupons “(two): coupon system
《A guide to the design of coupons (three): an activity system

1. Correction

Before writing this article, we need to rectify part of the third guide to coupons (three): activity system.

In the experience of hunger and the US takeaway, there are several situations:

  1. The voucher after sharing is changed from the original fixed amount coupon to the floating amount coupon. Although the article has been designed, it lacks systematic consideration and is not perfect.
  2. When receiving, it will be found that most activities can only be received once by a user, while some activities can be issued many times.

Therefore, in order to solve the above situation, we adjusted the previous activity system chapter.

Adding user Tags

In the settings of activities, user tags will be added, and user tags can be set according to different business and company labels.

Of course, the “user tag” has been processed separately, which is independent of the four systems and belongs to the public part.

The setting of vouchers

The setting of coupons refers to two parts, one is the set of fixed and stochastic coupons, the other is the limit of the number of times each person receives the limit.

Issuing coupons are divided into fixed coupons and random coupons. If the issuing mode of the random ticket is issued, it will be issued at random, which is the largest one to determine which rank is the highest.

The logic of issuing coupons

After adding user tags, issuing coupons and restricting everyone, the logic of issuing vouchers naturally needs to be adjusted.

When entering the activity, the judgment of the user’s label will be added (the scope is based on the restriction of the voucher logic associated with the activity, which is described below), and the judgment of the number of times will be increased at the time of receiving.

For details, you can see the prototype plan, with the “10.15 amendment” as the modification part, you can check the red box logo.

Two. Increase the public part

Before talking about the voucher system, we need to first talk about two public settings: user tags and scope settings.

One of the main reasons for this is that the “design guide for coupons” is a series of articles in my mind, which is a whole frame in my mind, and then I can elaborate, communicate with the reader and know more about the business and the whole coupon. In fact, I have a deep understanding of the voucher.After going deep, you will find that there are many omissions. User labels and scope settings are two omissions. The corrected part mentioned above is also omission.

User label

This piece was taken into account when I refined the system. At the initial planning stage of the activity, the nature of the activity is determined based on the attribute of the user label, such as the new user activity, and the user label for the user is a newly registered user.

Because user tagging is a very complex thing, it is based on coupons only, and it refers to several points: membership, no time and new users.

Members are only an activity that is only one of the members’ activities. It is a common mode of operating members to make a distinction between the members and improve the value of the members.

A user who has not been given a single time for a single time can be used to arouse a sleepy user and plan a key label that activates the activity of the sleeping user.

New users are better targeted at new users.

User label

Range setting

Range setting is to set up the region, and to divide the area by artificially, so as to achieve the division of a certain area or a certain area.

Range setting

Three. Distribution system

In the design of the overall framework, it has been explained, and the distribution system is divided into: scope and personalization.

Distribution system composition

Scope is the setting of public scope, and individuation is more about setting up activities under the rule.

The settings include basic setup, activity setup and display settings.

Basic setting

The basic setting includes issuing name, validity period, scope and status. It’s a basic setting.

Range setting is the drop-down filter for range setting.

Basic setting

Activity setting

This is the management of distribution and activities. One payment can only manage one activity.

In addition to activities, it also includes nodes and the number of times per person.

The node refers to what situation to carry out or push activities, generally due to each additional node, it will involve development, here can only be selected only to filter the increased stage.

The number of times per person’s limit refers to the number of times the next user is limited.

Activity setting

Display settings

Display settings are only copybooks and titles displayed in the event of active push, such as prompt sharing. Different planning can be carried out according to the actual situation.

Display design


After setting up, even if the configuration is complete, what is the logic?


Four, prototype view

To view the product prototype of the complete coupons design guide series, you can visit:

Link: project description
Password: pmupday

Author: Blue fat _Simon
Source: Jane book
The copyright is owned by the author. For commercial retransmission, please contact the author for authorization.

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